Copywriting Prompts

10 HEADLINE FORMULAS

Write 10 headline variations for a [product/service] targeting [audience]. Use these formulas: How-to, Number + Benefit, Question, Bold Claim, Social Proof, FOMO, Before/After, Specific Result, Curiosity Gap, and Direct Address. Each under 10 words. Score each for click appeal (1-10).

BENEFIT-LED HEADLINE

Write 5 benefit-led headlines for [product/service]. Lead with the transformation, not the feature. Bad: "Our app has AI." Good: "Cut your editing time by 70%." The benefit should be specific, credible, and something the reader can picture in their life. Each under 12 words.

CURIOSITY GAP HEADLINE

Write 8 curiosity-gap headlines for content about [topic]. The reader should feel compelled to click because they genuinely don't know the answer. Avoid clickbait — the content must deliver on the headline's promise. Format: "[What they know] … but not [what they're missing]."

AUDIENCE-SPECIFIC HEADLINE

Write 10 headlines for [offer] specifically targeting [very specific audience segment]. Each headline should use language that only THAT person would recognize — their vocabulary, their fears, their goals. A stranger from outside this audience should feel like it's not for them. That's the point.

PAIN-POINT HEADLINE

Write 8 headlines that open with the reader's pain. Structure: "[Pain state]? [Solution exists]." The pain should be specific enough that the right person thinks "that's exactly me." Avoid generic pain — replace "struggling" with the exact struggle. Product/service: [X]. Target: [Y].

SOCIAL PROOF HEADLINE

Write 6 social-proof headlines for [product]. Use formats: "[Number] [audience] have [achieved result]," "The [product type] [authority figure] uses," "How [type of person] went from [before] to [after]." Make the proof specific and verifiable — no vague claims like "thousands of happy customers."

COUNTERINTUITIVE HEADLINE

Write 6 headlines that contradict what the target audience already believes about [topic]. Open with the false belief, then flip it: "Stop [common advice]. Here's what actually works." The contradiction should be defensible — the article/product delivers the proof behind the claim.

SPEED/EASE HEADLINE

Write 8 headlines emphasizing speed or simplicity for [offer]. Be specific: "In 15 minutes" beats "quickly." "3 steps" beats "simple." "Without [thing they hate doing]" beats "easily." Make the speed/ease feel credible — anchor it in a specific outcome or timeframe.

FEAR-OF-LOSS HEADLINE

Write 5 headlines that use fear of loss (not fear itself) for [offer]. Frame around what they're currently losing by NOT acting: time, money, opportunities, competitive edge. Avoid fear-mongering — make it factual. "Every week you don't [do X], you're [losing specific thing]."

RESULT-SPECIFIC HEADLINE

Write 8 headlines anchored in a specific, measurable result for [product/service]. Include: a number, a timeframe, and the audience it's for. Bad: "Grow your email list." Good: "How a [niche] founder added 2,400 subscribers in 60 days with one weekly email." Specificity = believability.

QUESTION HEADLINE

Write 8 question headlines for [product/content]. The question should produce an immediate "yes" or strong desire to know the answer. Avoid yes/no questions where the reader says "no." Use: "Are you still [doing outdated thing]?" "What if you could [desired outcome] without [painful thing]?"

COMPARISON HEADLINE

Write 6 comparison headlines positioning [product] favorably against the alternative. Alternatives can be: competitors, DIY solutions, doing nothing, or the old way. Format: "[Old way] vs [our way]: [result difference]." Make the comparison specific and fair — no straw men.

IDENTITY HEADLINE

Write 6 headlines that speak to who the reader wants to BE, not just what they want to DO. Tap into an identity the target audience is actively building: "For the writer who takes their craft seriously." "Built for founders who've outgrown spreadsheets." Product: [X]. Identity: [Y].

URGENCY HEADLINE

Write 6 urgency headlines for [offer/content]. Urgency must be real, not manufactured. Use: genuine deadlines, real scarcity, a time-sensitive problem, or a competitive window that's closing. "This only works while [real condition is true]." Avoid "Limited time offer!" — tell them specifically WHY now.

HOW-TO HEADLINE

Write 8 "how-to" headlines for [topic/product]. Move past the generic "How to [X]" format. Layer specificity: "How to [achieve specific outcome] in [timeframe] [without undesirable thing] — even if [common obstacle]." Each variation should target a different obstacle or audience segment.

AUTHORITY HEADLINE

Write 6 headlines that establish authority for [person/brand] offering [product/content]. Authority can come from: years of experience, a notable client, a measurable track record, exclusive access, or a specific methodology. Make the authority claim specific and verifiable, not vague self-promotion.

NEGATIVE HEADLINE

Write 6 headlines using negative framing: what NOT to do, what to avoid, what's secretly hurting them. "The [mistake] costing [audience] [specific thing]." "Stop doing [thing]. Here's what to do instead." Negative frames often outperform positive frames for cold traffic. Product/topic: [X].

INSIDER KNOWLEDGE HEADLINE

Write 6 "insider knowledge" headlines implying that most people don't know this but the reader is about to find out. "What [experts/industry insiders] know about [topic] that nobody talks about." "The [industry] secret behind [desirable outcome]." The promise: you're getting rare access to something real.

TRANSFORMATION HEADLINE

Write 8 transformation headlines for [offer]. Format: "[Before state] → [After state]." The before must be immediately recognizable to the target reader. The after must be specific and genuinely desirable. The bridge between them is your product. Add "in [timeframe]" to 4 of the 8 variations.

A/B TEST PAIR

Write 5 headline A/B test pairs for [product/page]. Each pair tests one specific variable: (1) benefit vs feature, (2) question vs statement, (3) specific number vs general claim, (4) fear of loss vs desire for gain, (5) long vs short. Explain what hypothesis each pair is testing.

FULL LANDING PAGE

Write a high-converting landing page for [product]. Include: hero headline + subheadline, 3 key benefits (icon concept, bold statement, 2-sentence explanation each), social proof (3 testimonial frameworks), FAQ (5 objection-busting answers), and CTA button with 3 variations. Use PAS framework throughout.

HERO SECTION

Write the hero section for a landing page for [product/offer]. Include: one powerful H1 headline (under 10 words), a subheadline that explains who it's for and what they get (under 30 words), a primary CTA button (3 variations), and a trust signal line below the button. Make the first 3 seconds count.

ABOUT SECTION

Write the "About" or "Why Us" section for a landing page for [company/product]. Focus on credibility signals, not corporate history. Include: one specific differentiator, one proof point (number or case study), and a single founder/team moment that humanizes the brand. Under 150 words.

BENEFITS VS FEATURES

Transform these product features into customer benefits: [list features]. For each feature, complete: "[Feature] means you can [benefit]. So instead of [old frustration], you [new result]." Then pick the 3 most emotionally resonant benefits for the above-the-fold copy.

TESTIMONIAL FRAMEWORKS

Write 6 testimonial frameworks for [product]. Each should follow the arc: [specific situation before] → [what they tried first / why it didn't work] → [found product] → [specific result after]. Leave brackets for real names and numbers. These are structures, not fake testimonials.

FAQ SECTION

Write a FAQ section for [product's] sales page. Cover: the top 5 objections to buying, the top 3 questions about how it works, and 2 questions that reveal hidden value. Answer each in 50-80 words. Every answer should move the reader toward buying — not just answer the question.

GUARANTEE SECTION

Write a guarantee section for [product] that removes risk without sounding desperate. Include: the guarantee terms in plain language, WHY you can offer it (signals confidence), what specifically happens if they request it, and a reframe of the guarantee as a proof of confidence, not just a safety net.

PROBLEM-AGITATE-SOLVE

Write a PAS (Problem-Agitate-Solve) sales page section for [product]. Problem: describe the pain they recognize. Agitate: make it worse — show what happens if it continues. Solve: introduce the product as the escape. Keep the problem section reader-first (not product-first). Total: under 400 words.

BEFORE-AFTER-BRIDGE

Write a Before-After-Bridge section for [product]. Before: "Right now, you…" (describe current pain). After: "Imagine if…" (describe the ideal state). Bridge: "That's exactly what [product] does." Connect the bridge back to a specific feature that creates the after state. Under 300 words.

OBJECTION CRUSHER

Write copy that addresses these 5 objections to [product]: (1) price, (2) timing, (3) "I can do it myself," (4) "I'm not sure it'll work for me," (5) trust. For each: acknowledge the objection directly, reframe it, and tie the reframe to a specific aspect of [product]. Don't dismiss — engage.

CLOSING SECTION

Write the closing section of a sales page for [product]. This is the last chance before the reader leaves. Include: a one-paragraph "future pacing" (paint the picture of life after purchase), the final CTA with urgency, and a single P.S. that handles the last remaining objection or adds a bonus. Under 200 words.

MINI SALES PAGE

Write a complete mini sales page for [product] in under 500 words. Structure: hook (1 sentence), problem (2 sentences), solution intro (2 sentences), 3 bullet benefits, social proof (1 quote framework), offer details, CTA. This is for email, social, or an embedded product block — not a full landing page.

LEAD GEN PAGE

Write a lead generation page for [free offer]. Goal: capture email address. Include: headline that makes the free offer sound valuable (not cheap), 3-5 bullet points of what they'll get, a reassurance line about privacy/no spam, and a submit button label (not "Submit" — something specific to the offer). Under 150 words.

WEBINAR REGISTRATION PAGE

Write a webinar registration page for [webinar topic]. Include: headline with the #1 outcome attendees will leave with, who this is for (and not for), 3 specific things they'll learn, host credibility (2 sentences), date/time/duration, and a scarcity element. CTA: not "Register" — something that reflects the value.

PRICING PAGE

Write a pricing page for [product] with [number] tiers. For each tier: name it (not Basic/Pro/Enterprise — use descriptive names), list 5-7 features, specify who it's for in one sentence, and include the price with a "most popular" badge on the middle tier. Add an FAQ with 3 pricing questions below the table.

HOMEPAGE HERO

Write homepage hero copy for [company/product]. The visitor arrived from [source] and likely knows [what they know]. In the first 5 seconds, answer: what is this, who is it for, and why should I care? Headline + subheadline + CTA. No jargon. No "welcome to our website." Make them stay.

CHECKOUT PAGE

Write copy for a checkout page for [product] at $[price]. The reader is almost-bought but might bail. Include: a one-line summary of what they're getting, 3 bullet benefits (reminder), the guarantee in one sentence, one trust signal (payment security + privacy), and an order bump offer copy (optional). Keep friction low, confidence high.

THANK YOU PAGE

Write copy for the thank-you page after someone buys [product]. Include: confirmation they made a good decision (1 sentence, specific), what happens next (3 steps), a quick win they can do right now with the product, and a secondary offer (upsell or share request). Tone: warm, not salesy — they already bought.

404 PAGE

Write copy for a branded 404 error page for [company/site]. Make it: on-brand (match the company voice), useful (link to 3 relevant pages), and human (a touch of personality or humor if appropriate for the brand). Include: a headline, 2-sentence explanation, helpful links, and a search bar prompt. Under 80 words.

POPUP / MODAL COPY

Write copy for an exit-intent popup for [website]. Goal: capture email before they leave. Make the offer feel urgent and relevant to what they were just reading. Include: headline, 1-sentence value proposition, CTA button label, and a "no thanks" link that doesn't shame them for leaving. Under 60 words total.

ABOUT PAGE

Write an About page for [company/creator]. Structure: open with the reader (not "We were founded in…"), explain the problem you exist to solve, share the origin story in 100 words, list 3 things you believe about [industry], and end with a human moment. Close with a CTA. No corporate language.

CASE STUDY LANDING PAGE

Write a case study landing page showcasing [client/project result]. Structure: headline with the result, 2-sentence context, the problem they had, 3 things that changed when they used [product/service], the measurable outcome, and a CTA for prospects with the same problem. Under 600 words. Real results first.

AGENCY SERVICES PAGE

Write a services page for a [type of agency/freelancer] offering [service]. Lead with the outcome clients get, not the services themselves. List 3 service packages with: name, 1-line description, who it's ideal for, deliverables (bullets), and price or "starting at" note. End with a CTA to book a call or get a quote.

EVENT PAGE

Write a registration page for [event type: conference/workshop/summit]. Include: headline with #1 transformation attendees will experience, who should attend and why, speakers section (3 slots with title and one-line expertise), what they'll walk away with (5 bullets), date/location/price, and FAQ (4 questions). CTA: not "Register" — make it outcome-focused.

PRODUCT LAUNCH PAGE

Write a product launch page for [new product]. Open with the problem in the market that didn't have a solution. Introduce the product as the answer. Cover: what it does (not how), who it's for, why now, what early access includes, and a countdown/launch date CTA. Tone: excited but not hype-y. Under 600 words.

FACEBOOK AD (3 VARIATIONS)

Write 3 Facebook ad variations for [product] targeting [audience]. For each: hook line (1 sentence, scroll-stopper), body (3-4 sentences, problem → solution → proof), CTA line, and headline below image. Variation 1: emotional, Variation 2: logical/data, Variation 3: social proof / testimonial angle.

GOOGLE AD

Write Google Search ad copy for [product] targeting keyword "[keyword]". Include: 3 headlines (each under 30 characters, include keyword in at least 1), 2 descriptions (each under 90 characters, include a benefit and CTA). Also write 2 sitelink extensions with headlines and descriptions. Follow Google Ads character limits exactly.

INSTAGRAM AD

Write Instagram ad copy for [product] targeting [audience]. Include: hook (first line visible before "more" — must stop scroll), body (4-6 sentences), 10 relevant hashtags, and a CTA. Variation 1: story/testimonial format. Variation 2: pain point + solution. Variation 3: transformation/result. Each under 300 characters above the fold.

LINKEDIN AD

Write a LinkedIn Sponsored Content ad for [B2B product/service] targeting [job title/industry]. Intro text: open with a professional insight or stat (not a pitch), present the solution naturally, CTA. Headline: under 70 characters. Description: under 100 characters. Avoid: corporate jargon, "synergy," excessive self-promotion. Feel like a colleague's recommendation.

YOUTUBE AD SCRIPT

Write a 30-second YouTube pre-roll ad script for [product]. The first 5 seconds must earn the right for them to NOT skip. Structure: hook (5s), problem (8s), product intro (7s), proof/benefit (7s), CTA (3s). Include a note for on-screen text at each stage. Target audience: [audience].

RETARGETING AD

Write a retargeting ad for [product] targeting visitors who saw the sales page but didn't buy. Acknowledge they've seen it before without being creepy. Address the most likely reason they left: [objection]. Offer a reason to come back: [incentive or new angle]. 3 variations with different objection focuses.

PRODUCT DESCRIPTION (3 LENGTHS)

Write 3 product descriptions for [product] at different lengths: 50 words (for cards/thumbnails), 150 words (for listings), and 300 words (for product page). Each should lead with the primary benefit, address the top objection mid-copy, and end with a sensory or outcome detail that makes it feel real.

AMAZON LISTING

Write an Amazon product listing for [physical product]. Include: title (under 200 characters, keyword-rich), 5 bullet points (each starting with a bold feature, then customer benefit), product description (benefit-led, 300 words, includes keywords naturally), and A+ content headline. Target search terms: [keywords].

CTA BUTTON COPY

Write 15 CTA button labels for [product/page]. Move past "Submit," "Click Here," and "Buy Now." Each button label should be specific to the outcome: "Get My Free Template," "Start Saving Time Today," "Yes, I Want This." Include variations for: soft CTAs, hard CTAs, free offers, paid offers, and urgency.

META DESCRIPTION

Write 5 meta descriptions for [page/article about topic]. Each must: be under 160 characters, include [keyword], clearly communicate what the page delivers, and have a reason to click over the 9 other results. No "Welcome to our page about…" — start with value. Score each for CTR potential (1-10).

PUSH NOTIFICATION

Write 8 push notification copies for [app/website] about [topic/offer]. Each under 100 characters. Must create enough curiosity or urgency that the recipient taps instead of dismisses. Title + body format. Variations: news alert, personal progress, deal alert, new content, re-engagement. Don't cry wolf — make each feel worth opening.

SMS COPY

Write 5 SMS marketing messages for [brand] promoting [offer]. Under 160 characters each. SMS is intimate — write like a person, not a brand. Include: who it's from, the value or urgency in the first 10 words, and a short link placeholder. No ALL CAPS. No excessive punctuation. Variations: promo, reminder, exclusive, event, personal.

BANNER AD COPY

Write display ad copy for [product] in 3 sizes: large (headline 25 chars + body 90 chars + CTA), medium (headline 25 chars + CTA), small (headline only, 25 chars). For each size, write 3 variations. Focus on: immediate clarity — someone glancing for 2 seconds should understand the offer.

PODCAST AD READ

Write a 60-second podcast ad read for [product] in a conversational, host-read style. It should sound natural when spoken aloud — no stiff marketing language. Include: personal-sounding intro, specific benefit that fits the [podcast's audience], listener offer/discount, and URL. Write it so a host can read it first try without sounding fake.

INFLUENCER BRIEF

Write a brief for influencers promoting [product] on [platform]. Include: the #1 message to communicate, the tone (how to sound authentic, not ad-like), what NOT to say, required disclosures, 3 suggested angles they can adapt, example hooks they could use, and what a successful post looks like. Make it easy to create good content, not prescriptive.

REFERRAL PROGRAM COPY

Write copy for a referral program for [product]. Include: the program headline, what the referrer gets, what the referee gets, how it works in 3 steps, and share copy (text for email, social, and DM). The share copy should feel like a genuine recommendation from a friend, not a promotion. Under 300 words total.

AFFILIATE PROMO EMAIL

Write a promotional email for affiliates to send their lists about [product]. Make it feel like a genuine personal recommendation, not a sales email. Include: why the author uses/loves it (first-person template), the #1 specific benefit, the affiliate offer/discount, and a CTA. Under 300 words. Affiliates should be able to send as-is or lightly personalize.

COMPARISON TABLE COPY

Write the copy for a comparison table showing [product] vs [2-3 competitors]. Choose 8 comparison criteria that make [product] look strongest — but be honest. For criteria where competitors win, acknowledge it fairly. The table should build trust, not just sell. Include a headline, table rows, and a verdict paragraph below.

APP STORE DESCRIPTION

Write an App Store description for [app]. First 255 characters (visible before "more"): must be a standalone pitch. Full description (up to 4,000 chars): lead with benefits, list 5 key features as bullets, add social proof, and end with a "what's new" angle. No keyword stuffing. Reads like a trusted recommendation, not marketing copy.

DIRECT MAIL LETTER

Write a 1-page direct mail letter for [offer] targeting [audience]. Classic format: date + salutation, story-led opening, problem statement, product introduction, 3 proof points, guarantee, PS (always read). The letter should feel handwritten in spirit — personal, direct, written to ONE person. Under 400 words. Include a Johnson Box above the salutation.

AIDA FRAMEWORK

Write copy for [product] using the AIDA framework. Attention: one sentence that stops them. Interest: 2-3 sentences that speak to their current situation. Desire: 2-3 sentences that paint the after-state. Action: one clear, specific CTA. Total under 200 words. Each section should flow naturally into the next.

STAR-STORY-SOLUTION

Write sales copy for [product] using the Star-Story-Solution framework. Star: introduce the protagonist (customer like the reader). Story: their struggle with [problem]. Solution: how [product] solved it, with a specific result. Close with an invitation for the reader to become the next success story. Under 300 words.

FOUR P'S

Write a sales copy block for [product] using the 4 Ps: Promise (what transformation you deliver), Picture (paint the life after using it), Proof (one specific testimonial or case study framework), and Push (CTA with a reason to act now). Under 250 words. Use subheadings for each P.

POWER WORDS LIST

Generate a power words list for [industry/niche]. Organize by category: urgency, exclusivity, credibility, emotional triggers, action-driving, sensory, and simplicity. For each word, give a "do use" example in a sentence and a "don't use" context where it becomes overused or manipulative. Include 8 words per category.

SCARCITY & URGENCY COPY

Write 6 scarcity/urgency copy blocks for [offer]. Each must use REAL scarcity — not manufactured. Options: early bird pricing (with deadline), limited seats/spots/units, bonus expiry, waitlist, seasonal availability, or a genuine reason why acting later costs more. State the reason explicitly — fake urgency destroys trust.

TRUST SIGNALS

Write 10 trust signal copy blocks for [product/company website]. Types: money-back guarantee, security badges text, privacy policy promise, customer count, years in business, press mentions placeholder, certification, review aggregate, refund rate (if low), and response time guarantee. Make each feel specific and verifiable, not boilerplate.

UPSELL OFFER

Write copy for an order bump / upsell offer for [complementary product] that appears after purchase of [main product]. It must feel like a logical next step, not a money grab. Include: what it is, why they need it NOW (while they're in buying mode), the price with "add-on" framing, and a one-click opt-in. Under 150 words.

DOWNSELL COPY

Write a downsell offer for someone who just declined [main product at full price]. Offer them [smaller product or payment plan]. Frame it as: "I understand — here's a way to start smaller." Don't make them feel bad for declining. Make the downsell feel like a genuine alternative, not a consolation prize. Under 150 words.

SUBSCRIPTION PITCH

Write a subscription pitch for [recurring product/service]. Address the inherent friction of recurring payments. Emphasize: ongoing value (not just one-time), what they'd lose if they cancelled, and the cost per day or week (makes monthly price feel smaller). Include a free trial or cancel-anytime reassurance. Under 200 words.

BUNDLE OFFER COPY

Write bundle offer copy for [product bundle]. Lead with the total value if purchased separately. Introduce the bundle price as a no-brainer comparison. List each included item with its standalone value. Explain why the items work better together. CTA that emphasizes savings. Under 200 words. Make the value crystal clear.

PITCH DECK SLIDE COPY

Write copy for these pitch deck slides for [company]: (1) Problem — one powerful sentence, (2) Solution — product in one line, (3) Why Now — the market timing argument in 2 sentences, (4) Traction — [metrics] framed for maximum impact, (5) Ask — clear, specific, confident. Investor-ready language.

FREELANCE PROPOSAL

Write a freelance project proposal for [service] for [client type]. Include: project understanding (show you listened), proposed approach (3 phases), what they'll get (deliverables), timeline, pricing with options (give them 2-3 tiers), and next steps. Write it as if you already understand their business — not generic. Under 500 words.

SOCIAL PROOF COMPILATION

Help me structure and present social proof for [product]. I have: [type of proof: reviews/case studies/stats]. For each piece of proof, show me: how to edit it for maximum impact, where it belongs on a sales page (hero/middle/close), and whether it addresses a specific objection. Then write the surrounding copy that frames each piece.

VOICE OF CUSTOMER

I'm writing copy for [product] and have these customer quotes/reviews: [paste quotes]. Extract: the exact language customers use to describe their problem, the words they use to describe the transformation, and the moments of highest emotion. Then write 3 copy blocks that use their language verbatim (in context). Don't paraphrase — mirror their exact words.

COPY CRITIQUE

Critique this copy as a senior conversion copywriter would: [paste copy]. Assess: (1) clarity of the offer, (2) strength of the headline, (3) quality of the proof, (4) objection handling, (5) CTA strength. For each: rate 1-10, explain what's working, explain what's not, and rewrite the weakest element. Be direct — not encouraging. [PASTE COPY]