Stop guessing what to publish. These prompts help you plan, optimize, distribute, and multiply every piece of content you create — building a compounding content machine.
📅 Content Planning — 15 prompts🔍 SEO Strategy — 15 prompts📱 Social Media — 15 prompts♻️ Content Repurposing — 15 prompts📊 Analytics & Optimization — 10 prompts
Content Planning & Calendar
15 prompts — build a content calendar that actually serves your goals
Build a 90-day content calendar for [brand] targeting [audience]. Format: weekly themes organized around [core pillars: e.g., education, inspiration, product, community]. Include: content type, topic, publishing channel, and goal (traffic/engagement/conversions) for each piece. Provide 12 weeks of planned content.
Define 5 content pillars for [brand] in [niche]. For each pillar: name, description, who it serves, what problem it solves, what formats work best (blog, video, social, email), and 5 example topic ideas. These should collectively cover the full journey from awareness to advocacy.
Create a content strategy document for [brand] targeting [audience]. Include: brand voice definition, content goals (3 specific, measurable), content pillars, publishing cadence by channel, distribution strategy, and success metrics. Format as an executive brief, not a bullet list. 500-600 words.
Generate 30 content topic ideas for [brand] in [niche]. For each topic: title, content angle (educational/inspirational/opinion/entertainment), best format (long blog post/short video/infographic/thread), and predicted audience response (shares, comments, or traffic). Mix evergreen and timely topics.
Create a content gap analysis for [brand]. I currently publish [existing content topics/formats]. My main competitors are [competitors]. Identify: topics they're covering that I'm not, formats I'm underusing, audience questions being ignored, and seasonal opportunities I'm missing. Prioritize gaps by traffic and conversion potential.
Plan a content series for [brand] on [topic]. Structure it as 6-8 interconnected pieces. Define: series title, each part's topic and angle, the through-line connecting all parts, how each piece links to the next, and the final CTA for the series. Each piece should stand alone but reward readers who follow the whole series.
Build a seasonal content plan for [brand] covering [Q1/Q2/Q3/Q4]. For each month: key dates or events relevant to [audience], content themes that align, 3 content ideas per month, and channel recommendations. Flag which pieces have evergreen value beyond the season.
Create a content workflow document for [brand] publishing [N pieces per week]. Define: who creates, who edits, who approves, publishing checklist, SEO checklist, distribution steps, and archiving system. Identify the biggest bottlenecks in a typical content production week and recommend solutions for each.
Write a content mission statement for [brand]. It should answer: who you create for, what you create, what outcome your content drives for the reader, and what makes your content different from the thousands of other pieces on [topic]. Keep it to 2 sentences. Provide 5 variations to choose from.
Design a content funnel for [brand] mapping pieces to the buyer's journey. Top of funnel: [3 awareness content ideas]. Middle of funnel: [3 consideration content ideas]. Bottom of funnel: [3 decision content ideas]. Post-purchase: [2 retention content ideas]. For each, specify format, channel, and CTA.
Evaluate this content calendar for [brand]: [paste calendar]. Identify weaknesses: topics that are too similar, missing funnel stages, channel imbalances, potential engagement dead zones, and pieces that conflict with each other. Then provide an improved version of the calendar with specific changes explained.
Build a one-person content strategy for [brand/solo creator] publishing consistently with limited time. Assume [N hours per week] available. Recommend: which channels to prioritize and why, minimum viable publishing cadence, batch creation workflow, tools for efficiency, and what to cut or outsource first. Be opinionated — don't hedge.
Create a content upgrade strategy for [brand's existing blog/content]. I have [N existing posts]. For each top-performing post, suggest: a content upgrade (checklist, template, toolkit, or guide) that matches the reader's intent, how to gate it for email capture, and a realistic production estimate. Prioritize by estimated email opt-in potential.
Write a content brief for a pillar page on [topic] for [brand]. Include: target keyword, search intent, recommended structure (H2s and H3s), word count target, internal linking opportunities, external sources to cite, multimedia suggestions, and CTA strategy. This brief should be usable by a freelance writer who doesn't know the brand.
Design a collaborative content strategy for [brand] that involves community or audience participation. Include: how to source content ideas from the audience, formats that work best (UGC, Q&A, polls, challenges), how to credit contributors, and how to turn community input into high-performing content. Give 5 specific execution ideas.
SEO Content Strategy
15 prompts — rank, drive traffic, and convert
Build a keyword cluster for [brand] in [niche]. Identify: 1 head keyword, 5 secondary keywords, 10 long-tail keywords, and 5 question-based keywords. For each cluster: group by intent (informational/navigational/commercial/transactional), suggest the best content format, and estimate relative difficulty (low/medium/high).
Analyze search intent for the keyword "[keyword]". Break down: who is searching this (persona), what they want to find (immediate desire), what they ultimately want to achieve (final goal), and what would make them click away (fear). Then recommend the exact format and angle that best matches this intent.
Write an SEO content strategy for [brand] targeting [niche]. Include: 5 pillar topics with supporting clusters, internal linking structure, content velocity recommendation (how many pieces per month to build authority), and which pages to build first vs. later. Explain the topical authority strategy in plain terms.
Create an on-page SEO checklist for [blog post or page] targeting [keyword]. Cover: title tag optimization, meta description, H1/H2/H3 structure, keyword density and placement, internal links (3+ suggestions), image alt text, page speed considerations, and schema markup opportunities. Flag which items have the highest ranking impact.
Identify 10 content refresh opportunities for [brand's existing content library]. What existing posts could be updated and re-published to recapture or improve rankings? For each: current estimated performance issue, what to update (data, structure, depth, keywords), and expected impact after refresh. Prioritize by potential traffic gain.
Write a competitor content analysis for [brand] vs [competitor]. For the keyword "[keyword]": analyze their top-ranking page's structure, word count, unique angles, what they're missing, and how [brand] can write a definitively better piece. Be specific — identify the exact gaps, not just "write higher quality content."
Create a featured snippet optimization strategy for [brand]. Identify 5 questions in [niche] where Google shows featured snippets. For each: the exact question, the snippet format (paragraph/list/table), the ideal answer length (40-60 words for paragraph, 8 items for list), and a draft answer optimized for snippet capture.
Design a link-building content strategy for [brand] in [niche]. What types of content earn natural backlinks? Suggest: 3 data-driven content ideas, 3 tool or resource ideas, 3 opinion or research pieces. For each, identify: why other sites would link to it, which types of sites would link, and how to promote it for links.
Write meta titles and descriptions for 5 pages on [brand's website]. Pages: [page 1], [page 2], [page 3], [page 4], [page 5]. For each: one meta title (under 60 chars) and one meta description (under 155 chars) that include the target keyword naturally, address search intent, and have a compelling reason to click. Provide 2 variations per page.
Build a topical authority map for [brand] targeting [main topic]. Show: core topic, 5 subtopic clusters, and 3-5 supporting articles per cluster. Format as a hierarchy. Identify which pieces to publish first to build authority fastest, and which pieces serve as "hub" content that the others should link to.
Write an FAQ section for [page/topic] targeting voice search and featured snippets. Generate 10 questions that [audience] actually asks about [topic]. Answer each in 1-3 sentences using natural language. Include schema markup structure recommendation. Prioritize questions with "who/what/when/where/why/how" formats.
Identify keyword cannibalization risks in this content list for [brand]: [paste page list with topics]. Flag pages that likely compete for the same keywords. For each conflict: which page should rank (and why), what to do with the losing page (redirect, merge, or differentiate), and how to update internal links.
Create a local SEO content strategy for [business] in [city/region]. Include: location-specific keyword targets, "near me" and geo-modified keyword opportunities, content ideas that serve local intent (area guides, local resources, community content), and Google Business Profile content suggestions. Prioritize by local search volume potential.
Write a content brief for a comparison page: "[Product A] vs [Product B]" for [brand]. Include: target audience (someone actively comparing), search intent (what are they about to decide?), recommended structure, what each section should cover, how to stay objective while subtly favoring [preferred outcome], and CTAs for each buyer stage.
Audit this blog post for SEO: [paste URL or content]. Evaluate: keyword usage, title/meta optimization, header structure, content completeness vs. top-ranking competitors, internal/external links, readability, and user intent match. Provide a prioritized list of changes with estimated impact: High/Medium/Low.
Social Media Strategy
15 prompts — build audience and drive traffic from social
Build a social media strategy for [brand] on [platform(s)]. Include: audience profile, content mix (% educational / inspirational / promotional / entertainment), posting frequency, best times to post, engagement tactics, growth tactics, and how social feeds into the broader content funnel. Be channel-specific — don't give generic advice.
Create a 30-day social content calendar for [brand] on [platform]. Use these content types: [type 1], [type 2], [type 3]. For each day: content type, topic/angle, hook (first line), and CTA. Batch similar content types on the same days for efficient production. Mix promotional, educational, and engagement posts.
Write 10 high-engagement post hooks for [brand] on [platform]. Each hook should stop the scroll in the first line. Mix formats: bold statement, surprising stat, controversial question, personal confession, "hot take." For each hook, note the psychological trigger it uses (curiosity, fear, FOMO, aspiration, belonging).
Develop a LinkedIn content strategy for [brand or personal brand] in [industry]. Include: optimal post frequency, 5 content formats that work well on LinkedIn (carousel, text post, video, poll, document), how to use the first comment for extra reach, engagement pods vs. organic strategy, and 10 content topic ideas specific to LinkedIn audiences.
Write a Twitter/X thread strategy for [brand or creator] in [niche]. How often to post threads, how to structure a high-engagement thread (hook → value → CTA), and 5 thread topic ideas. For one of the topic ideas, write the full thread: opening tweet, 5-7 body tweets, and a closing tweet with CTA.
Create a short-form video content strategy for [brand] on [TikTok/Reels/Shorts]. Include: 5 video formats that work for [niche], hook strategies for the first 3 seconds, optimal video length, how often to post, caption strategy, hashtag approach, and 10 specific video ideas with first-3-second hooks written out.
Design a social media content system where one piece of long-form content generates 10 social posts. For a blog post or video on [topic]: write 2 carousel slides, 2 Instagram captions, 2 short-form video scripts (under 60 seconds each), 2 Twitter threads (just the hooks and structure), and 2 LinkedIn posts. Each should feel native to its platform.
Write a social media community management guide for [brand]. Cover: how to respond to positive comments, how to handle negative comments, how to handle brand mentions, crisis response protocol, how to identify and engage brand advocates, and how to use comment conversations to generate future content ideas.
Analyze why [brand]'s social content is underperforming on [platform]. Here's recent post data: [paste engagement data or describe patterns]. Diagnose: hook quality, content-platform fit, posting time, consistency, content mix balance, CTA presence. Provide 5 specific, testable changes to make in the next 30 days.
Create an influencer / creator collaboration content plan for [brand]. What types of creators align with [brand values]? What content formats work for authentic partnership? Provide: outreach pitch template, collaboration brief template, content approval framework, and 5 specific campaign concepts that would feel organic rather than sponsored.
Write a Pinterest content strategy for [brand] in [niche]. Include: board structure (5-7 boards with names and descriptions), pin types (static, video, idea pins), frequency, keyword optimization approach for pins, how to drive blog traffic through Pinterest, and 15 pin topic ideas. Include seasonal content timing recommendations.
Build a hashtag strategy for [brand] on [platform]. For [niche]: identify 5 large hashtags (1M+ posts), 10 medium hashtags (100K-1M posts), 10 niche hashtags (under 100K), and 5 branded hashtag ideas. Explain when to use each tier and how to rotate them across post types. Include discovery hashtags vs. community hashtags.
Write a social media bio/profile for [brand] on [platform]. The bio must: explain who you help and how, include a value proposition, include keywords for discoverability, and end with a clear CTA. Provide 3 variations: one benefit-led, one story-led, one social proof-led. Stay within character limits for [platform].
Design a viral content framework for [brand] in [niche]. What are the characteristics of content that spreads in this space? Identify: 3 emotional triggers that drive sharing, 3 content formats with highest share rates, how to create shareable moments within existing content, and 5 content ideas specifically designed to go viral in [niche].
Create a social media crisis communication plan for [brand]. Cover: how to identify a crisis early (signals to watch), response time expectations by severity, who has authority to respond, statement templates for 3 common crisis types (product issue, negative press, community controversy), how to monitor the situation, and post-crisis content recovery plan.
Content Repurposing
15 prompts — multiply every piece of content you create
Take this blog post and repurpose it into 8 different content formats: [paste blog post or URL]. Create: 1 email newsletter version (300 words), 3 social media posts (platform-specific), 1 LinkedIn carousel outline (10 slides), 1 short-form video script (60 seconds), 1 Twitter thread (hook + 6 tweets), 1 podcast talking points outline. Each should feel native — not copy-pasted.
Create a content repurposing system for [brand] publishing [N pieces per month]. Design the workflow: what gets created first (the "pillar"), how it gets broken down, who handles each derivative, and how to schedule the derivative content over 4-6 weeks after the original. Maximize output without increasing creation effort.
Repurpose this podcast transcript into a blog post for [brand]: [paste transcript]. Identify the most valuable insights, create a narrative structure (don't just transcribe), add an introduction and conclusion, suggest relevant headers, and recommend internal links to add. Target 800-1,000 words. Keep the speaker's voice but make it read well.
Turn this data/research into 5 shareable formats for [brand]: [paste data or statistics]. Create: 1 infographic outline (key stats + visual structure), 1 Twitter thread presenting the data as a story, 1 LinkedIn post with key takeaway, 1 email section with the most interesting finding, and 1 short-form video script reacting to the data. Each format should highlight a different angle.
Extract 20 social media posts from this long-form piece: [paste content]. For each post: platform best suited for it, content type (tip, quote, question, statement), and the full text ready to publish. Vary the angle across all 20 — don't repeat the same point. Mix content that drives engagement vs. traffic.
Repurpose this YouTube video script into a blog post, newsletter issue, and LinkedIn carousel: [paste script or describe video topic and key points]. For each format: maintain the core insight, adapt the tone and structure for the medium, add SEO considerations for the blog, and suggest visuals for the carousel. Provide all three deliverables.
Build a "content atom" breakdown for [blog post / video / podcast episode] on [topic]. Identify all the micro-content atoms inside it: key stats, quotes, frameworks, stories, tips, contrarian points, and questions. Then map each atom to the best platform and format. Goal: extract maximum value from a single source.
Turn this webinar or live presentation into an evergreen content package for [brand]: [paste outline or transcript]. Deliverables: blog post summary, email recap for subscribers, 5 social posts, a quotable graphic (identify 3 quotable moments), and a lead magnet concept (what could be the downloadable from this webinar). Outline each deliverable.
Repurpose [brand]'s existing testimonials and customer reviews into content. I have [N testimonials]. Extract: 5 social proof posts, 3 case study outlines, 5 email subject lines using social proof, and 3 landing page headline variations. Identify which testimonials are most powerful and explain why they'll perform best in each format.
Create a "content refresh" plan for [brand]'s top 10 performing posts from [time period]. For each: what new angle or update would make it more relevant today, what new sections to add, whether to republish or 301 redirect, how to redistribute the refreshed piece, and what CTAs to update. Prioritize by traffic potential after refresh.
Design a quarterly content compilation strategy for [brand]. At the end of each quarter, how do you package the best content into a new format? Ideas: "Best of Q[X]" email, resource hub page, downloadable PDF guide, ebook, or mini-course. For [niche], which compilation format would generate the most leads and why?
Repurpose this case study for multiple audiences for [brand]: [paste case study]. Create 4 versions: (1) blog post for awareness-stage readers, (2) sales page section for decision-stage buyers, (3) email nurture piece for subscribers considering purchase, (4) LinkedIn post for industry peers. Same story, different emphasis and CTA for each.
Extract a lead magnet concept from this blog post: [paste post title and outline]. What could be a downloadable version of this content? Options to evaluate: checklist, template, workbook, cheat sheet, swipe file, calculator, or mini-guide. Choose the best format for [audience], outline the contents, write the title and subtitle, and draft the opt-in CTA.
Build a content update schedule for [brand]. Identify which content types need updating most frequently (data-heavy posts, news-reactive posts, product pages) and which are truly evergreen. Create a 12-month maintenance calendar that flags which content to review each month. Include triggers that should prompt an unscheduled refresh (algorithm change, industry shift, product update).
Repurpose this email sequence into a blog series for [brand]: [paste email sequence or describe each email's topic]. For each email: expand into a full blog post (add sections, examples, data), optimize for a target keyword related to the email's topic, add internal links between posts, and suggest a lead magnet for each post that mirrors the email sequence value.
Analytics & Optimization
10 prompts — measure what matters and double down on what works
Define the right content KPIs for [brand] based on these goals: [list goals: awareness / leads / sales / retention]. For each goal, specify: primary metric, secondary metrics, what a "good" number looks like for [niche], where to track it, and what action to take if the metric underperforms for 2 consecutive months.
Build a content performance review template for [brand] to run monthly. Include: metrics to pull (by channel), questions to answer (what's growing, what's declining, what surprised us), decisions to document (what to scale, cut, test), and a format for sharing insights with stakeholders in 5 minutes or less.
Analyze this content data for [brand] and tell me what to do next: [paste GA4, Search Console, or social analytics data]. Identify: top performing content and why it's winning, underperformers worth saving vs. cutting, growth opportunities hidden in the data, and 3 specific content experiments to run next month based on what you see.
Design an A/B testing framework for [brand]'s content. What should [brand] test first to move the needle fastest? Prioritize 5 tests: title format, meta description, CTA placement, content length, or image choice. For each test: hypothesis, what to measure, minimum sample size needed, test duration, and how to interpret the results.
Write a content attribution analysis for [brand]. Given these conversion paths from [analytics data or describe attribution model]: [data]. How should [brand] attribute credit across touchpoints? Which content is undervalued in last-click models? What changes to content investment would a multi-touch attribution model suggest?
Create a content ROI calculation for [brand]. Variables: monthly content investment ($X or X hours), organic traffic value (estimated CPM or CPC), email list growth from content, direct revenue attributed to content. Build a simple model that shows monthly, quarterly, and annual ROI. Identify what would double the ROI without doubling the investment.
Identify the content that's driving the most revenue for [brand], not just traffic. Given: top traffic pages, conversion rates, and product funnel data [paste or describe]. Map which content drives the most qualified leads or sales. What does this tell you about what to produce more of? What high-traffic content has poor conversion and why?
Build a content decay strategy for [brand]. Some posts naturally lose traffic over time. Create a system to: identify decaying posts early (metrics signals to watch), categorize them (salvageable vs. unsalvageable), define refresh criteria vs. retire criteria, and build a quarterly content health audit process. Include a decision flowchart in text format.
Write a content channel comparison for [brand] based on [timeframe] of data across [channels]. For each channel: traffic or reach, engagement rate, conversion rate, cost (time or money), and qualitative audience quality. Recommend where to increase investment, where to reduce, and what to test. Be direct — not "it depends."
Design a content velocity experiment for [brand]. Current output: [N pieces per month]. I want to test whether publishing [2x / 3x / 0.5x] changes results. Define: what to measure, over what time period, what "success" looks like, and what would cause you to stop the experiment early. Include how to maintain quality while changing volume.
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